Thursday, 10 February 2011

In what ways does my media product develop or challenge forms and conventions of real media products?

Digipack and Advert

  • Our digipack and advert also use images related to the music video, this is too help make the digipack, advert and music video one package. The time code from the music video is also on the didpack linking it back to the music video
  • Lots of post-production was used on our product, just like we saw in other indie bands such as Yeasayer and the CD Sawdust by The Killers.We had to overlay the blue texture on the advert and digipack to give it the dark effect,we also added shadow to The Killers logo and to the name of the CD to help give it a gloomy feeling. The digipack can reflect the band and CD heavily, hence different bands have different styles of digipacks reflecting their music. That is why we gave ours a dark feel to it reflecting what the songs are actually about

The Killers and Yeasayer Digipacks

  • I wouldn't say our products challenge any conventions as in my opinion followed lots of them for our digipack and advert (as shown in top image). We linked all three of our products together to make them into a package so they stand out.






Music Video




These images show the main characters miming in my video and the video link above



  • In this Killers video http://sarahdixonmediablog.blogspot.com/2010/09/video-analysis-killers-smile-like-you.html it shows The lead singer as a ghost looking back at the past. We kind of did this in our video as the main character is having flashbacks throughout the interrogation scene. Also the lead singer from The Killers is shown as a ghostly character through the video, we tryed to include something like this in ours so we had the ghost of Jenny come in our video.



These images show the ghostly image of the lead singer from The Killers and the ghost of Jenny from our video






  • We found out in our research that Indie kids tend to where whatever clothes they want to, and found out that The Killers tend to where a suit. We decided that the main character in our video would where normal clothes, just to show him as a normal everyday person, the inspector wore a shirt and tie as we tried to incorporate a little bit of the suit look, we decided against him wearing a suit jacket and to roll up his shirt sleeves as the inspector is only shown in the investigation room and is trying to solve a murder, this could show him as a little stressed out and that he is trying to get comfortable, it also shows him to be more dominant than the main character. Jenny wore a dress to make her look feminine and vulnerable. You can see in the images above that the lead singer from The Killers wears a suit.

These images show Jenny's dress, The inspectors shirt and tie and the main characters casual t shirt





  • We also tried to do a ghostly effect on Jenny, we filmed her laughing and then added effects on premier to make her mover around the screen, a similar effect was used in The Killers, Smile Like You Mean It music video as shown in the ghostly picture of the lead singer above.



  • With reference to 'Dancing in the Distraction Factory' by Andrew Goodwin,  a convention in some music videos is the reference to looking ( a screen within a screen). We did this in our music video by adding a time code in the bottom left hand corner, this was to make it feel like you are watching CCTV footage and to give it a dark and sinister feel to it like you are watching a murder that you cannot stop. It is also to make the main character more vulnerable as the whole murder is on CCTV footage and the actual interrogation is being filmed by CCTV. 
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